Core Marketing and Sales Skills for Business Professionals
Course Description
A recently conducted benchmarking study by Mc Kinsey involving 15,000 employees at more than 140 leading B2B and B2B2C global businesses showed revenue growth at companies with more advanced marketing and sales capabilities, tended to be 30 percent greater than the average company within their sector. Advanced marketing and sales are now becoming true cross-functional competencies in the most successful organizations. Based on such facts, this GiRD course synchronizes sales, marketing and relevant digital practices to give business professionals of all levels and backgrounds a complete, in-depth and multi-dimensional insight into these disciplines. This GiRD course is a great opportunity to catch up with core practices and learn how these disciplines work together to create synergy and give your organization a clear competitive advantage in today’s market place. You will get it all in one place and at one time; take the challenge!
Target Audience
The GiRD course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales; and current practitioners who would like to explore further skills in such disciplines.